Company Overview:
Our client is one of the Middle East’s largest banking groups, boasting substantial assets and market dominance. Recognized as a key player across core business lines, it holds a premier position in retail banking, operating a vast network of over 220 branches and 900+ ATMs and Cash Deposit Machines (CDMs). The group also commands a significant presence in the corporate banking sector.
Major Challenges:
- Customer Insight Deficiency: Lack of a 360° customer view hindering the tailored provision of banking products and services.
- Data Fragmentation: Disparate data sources causing extensive duplicity and absence of a unified version of customer information.
- Information Sharing Gaps: Non-interactive and siloed source systems impeding seamless information exchange.
- Portfolio Performance Isolation: Absence of organization-level portfolio performance integration.
- Acquisition Assessment Delays: Cumbersome assessment of bank-level risk and appetite for new acquisitions.
Our Solution & Benefits:
- Unified Customer Master: We consolidated bank-level customers into a comprehensive master circular.
- Portfolio-Customer Integration: Seamlessly integrated portfolios with the customer master for a holistic perspective.
- Data Quality Enhancement: Leveraging SAS DataFlux, we enriched the Customer Master using diverse Data Quality algorithms.
- Real-Time De-Duplication Engine: Implementation of a real-time de-duplication engine for pre-disbursal customer information retrieval, ensuring accuracy in decision-making.
- Truth in Singularity: Achieved a single version of truth through synchronized data.
Products & Services Utilized:
- SAS Master Data Management: Enabled comprehensive customer data management.
- SAS Data Flux Studio: Created an enterprise dedupe system for multi-source integration with product and transactional information.
